Vita Nova Innovation Days 2025
Science & Health Division — Vita Nova Consulting

From formulation
to market launch

We help food, nutrition, and sustainability startups navigate the science, regulation, and strategy needed to build lasting businesses across the Western Balkans and EU.

2006
Year founded — nearly two decades of expertise
2K+
Custom product solutions delivered to clients
EIT
Food Policy Council member 2023–2025
6
Countries served across the Central Balkans

Four practice areas

01 — Food Industry
Food Industry Solutions

Full product-to-market support for food and beverage brands. Formulation, nutritional analysis, EU labelling, trend alignment, and supplier sourcing from concept to shelf.

FormulationLabellingTrendsSourcing
02 — Supplements
Supplements & Dietetics

Ingredient selection, health claims strategy, clinical positioning, regulatory dossiers, and export readiness for supplement brands targeting EU, UK, and regional markets.

Health ClaimsSafetyExportDossiers
03 — Research
Research & Innovation

Scientific literature reviews, R&D project design, and data-driven insights for startups building novel products or preparing for investor and academic scrutiny.

Literature ReviewR&D DesignIP
04 — Grants
Grant & Fund Consulting

Identify, apply for, and win EU and regional grants — from concept note through full technical proposal, budget planning, and impact reporting. EIT Food evaluator experience on both sides.

EU FundsEIT FoodProposals

Three stages.
One commitment.

01
Discover & Diagnose

We audit your idea against market realities, regulatory requirements, and the competitive landscape. You leave with a clear map of gaps and opportunities — not a generic slide deck.

02
Develop & Validate

Formulation, compliance documentation, and prototype development in parallel. We coordinate across labs, suppliers, and regulators so nothing falls through the cracks.

03
Launch & Scale

Export readiness, grant applications, and go-to-market strategy. We prepare you for the conversations that matter — with buyers, investors, and regulators.

Built for founders who
take science seriously

Early-stage founders

You have a food, nutrition, or sustainability idea and need to understand the technical, regulatory, and market landscape before committing resources.

Researchers going commercial

You've done the science and need to package it into a product, file the right claims, and find your first commercial partners or distributors.

SMEs entering new markets

An established company expanding into EU markets or launching a new product line that requires a fresh regulatory and commercial strategy.

Grant seekers

You have a project ready for public funding and need a technically sound application that stands out to EIT Food, Horizon, and regional fund committees.

Ready to build something
that actually works?

Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about your product and what it would take to move it forward.